The Victoria Pier and Pavilion were opened in 1900 and could accommodate 2,500 people. The pier was initially 12 metres wide and 96 metres long, but was later extended to 320 metres.
The first musical director was Monsieur Jules Riviere, a musician who had conducted orchestral concerts all over the UK and who worked with the Llandudno Pier Company before his appointment at Colwyn Bay. He booked the “Queen of Song”, Madame Patti, for the Pavilion’s first concert. The 81 year old Monsieur Riviere died suddenly on December 26th 1900 and is buried in Llandrillo yn Rhos churchyard, where he is also commemorated in a window of the church. Rivieres Avenue in Colwyn Bay was also named after him.